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Other names may be trademarks of their respective owners. Moat's enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions. The NetSuite purchase is the second-largest in Oracle history, and marks the company’s sixth acquisition this year. “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients. Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Oracle’s acquisition of Moat has provided additional resources for employees to be successful in their roles. More From Transactions. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. REDWOOD SHORES, Calif., April 18, 2017 /PRNewswire/ -- Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle continues to grow its cloud business with its latest acquisition: advertising analytics startup Moat. Earlier this week Oracle … This document contains certain forward-looking statements about Oracle and Moat, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Moat, anticipated customer benefits and general business outlook. Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. Oracle will pay more than $850 million to acquire Moat, a company that tracks digital ads, according to a person familiar with the deal. The transaction has closed. LUMA advised Moat on its sale to Oracle (NYSE: ORCL). Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. Deal terms were not disclosed. Check the spelling of your keyword search. He added that Moat now gives Oracle an opportunity to enter “currency metrics,” meaning the data — such as which ads are delivered where — on which ad contracts are based. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”, “It is with great enthusiasm that we join forces with Oracle Data Cloud,” said Jonah Goodhart, CEO and Co-Founder of Moat. Any resulting features and timing of release of such features as determined by Oracle’s review of Moat’s product roadmap are at the sole discretion of Oracle. On April 18, 2017, Oracle announced the acquisition of Moat. “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients,” said said Eric Roza, senior vice-president and general manager of Oracle Data Cloud. Moat’s technology allows publishers and advertisers to track and measure their online ads. Neither Oracle nor Moat is under any duty to update any of the information in this document. This is a listing of Oracle Corporation's corporate acquisitions, including acquisitions of both companies and individual products.. Oracle's version does not include value of the acquisition.. See also Category:Sun Microsystems acquisitions (Sun was acquired by Oracle). More information about this announcement is available at www.oracle.com/moat. When used in this document, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Through this acquisition, Moat will join Oracle Data Cloud and connect data to consumer attention for better media experiences and business outcomes. What happened? We write clean code in a robust and maintainable way. Letter to Customers and Partners from Eric Roza, Senior Vice President and General Manager, Oracle Data Cloud, Oracle, outlining the benefits of the combination, Overview and Frequently Asked Questions (PDF), Learn more about what the combination of Oracle and Moat will mean for our customers and partners (PDF). Oracle announced its acquisition of Moat, a digital measurement firm which measures adverts across major platforms like Snapchat, Facebook, and YouTube. Oracle's recent Moat acquisition goes under the microscope this week, drawing conclusions on why they have purchased the third-party verification vendor. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” Goodhart said the team from Moat joins Oracle “with enthusiasm”. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Moat is Mayfield’s 4th major SaaS exit in recent years, following Dave Yarnold and team at Servicemax who served the neglected community of field service workers before joining forces with … In the past year, Moat's attention analytics business has more than doubled, according to Eric Roza, senior vice-president and general manager of Oracle Data Cloud. Neither Oracle nor Moat is under any duty to update any of the information in this document. In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. October 2020. acquired by. Oracle and Java are registered trademarks of Oracle and/or its affiliates. On April 18, 2017, Oracle announced it has agreed to acquire Moat, the fastest-growing digital measurement cloud company. Cautionary Statement Regarding Forward-Looking Statements Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world's largest brands and leading publishers. Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. It said Moat will remain an independent platform within Oracle Data Cloud. For more information about Oracle (NYSE:ORCL), visit www.oracle.com. Founded in 2010, Moat has raised $67.5 million to date in four rounds from investors. Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Oracle is still reviewing Moat’s product roadmap to instruct its users and customers on the future of its updates and launches. It is intended for information purposes only, and may not be incorporated into any contract. The Moat acquisition follows other purchases over the past several months that aim to expand Oracle’s cloud offerings. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Delivering campaign solutions that measure viewability, attention, & brand safety across devices including display, video, mobile, and TV. With the acquisition, Oracle hopes the pair can ‘connect data to consumer attention for better media experiences and business outcomes’. Oracle continues its expansion into advertising technology with an announcement on Tuesday that the company will be acquiring the third-party verification vendor, Moat, for an undisclosed sum (but … “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud,” said Eric Roza, SVP and GM of Oracle Data Cloud. On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Try one of the popular searches shown below. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. The preceding is intended to outline our general product direction. All product roadmap information, whether communicated by Moat or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Moat acquired by Oracle. “When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. Cautionary Statement Regarding Forward-Looking Statements The latter capability had previously been secured by, say, ad attribution via Oracle’s Datalogix acquisition, but now it is boosted by Moat. Try one of the popular searches shown below. Redwood Shores, Calif.—Apr 18, 2017. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering for analytics. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”. Check the spelling of your keyword search. Multinational computer technology company Oracle has signed an agreement to acquire Moat , a digital measurement cloud company, for an undisclosed sum. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands including Nestle, Procter & Gamble, and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Any resulting features and timing of release of such features as determined by Oracle's review of Moat's product roadmap are at the sole discretion of Oracle. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. This site uses anonymous third party analytics cookies: in accessing any element/area of the site outside of this banner, you consent to receiving cookies. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. Oracle (NYSE: ORCL) is to acquire Moat, a NYC-based digital measurement cloud company. What this Moat acquisition means is that Oracle data cloud’s audience targeting and measurement solutions will be strongly complimented with Moat’s expertise in measurement in providing actionable insights. This document contains certain forward-looking statements about Oracle and Moat, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Moat, anticipated customer benefits and general business outlook. In April of last year, it bought ad verification and measurement service Moat. All product roadmap information, whether communicated by Moat or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Moat engineers set their own hours and have state-of-the-art stand-up desks with top-tier equipment. Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. It is intended for information purposes only, and may not be incorporated into any contract. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The analytics company will join the Oracle Data Cloud but remain independent. Publishers and advertisers are relying more and more on marketing technology firms for assistance with customer data analysis. 26/04/17 / news Deconstructing: Moat Acquired by Oracle. Its customers include ESPN, Facebook, Nestle, Procter & Gamble, […] “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” It is with great enthusiasm that we join forces with Oracle Data Cloud. May 2017. We suggest you try the following to help find what you’re looking for: Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. Mayfield + Moat: Getting SaaSy The closing of Oracle’s acquisition of Moat marks a new phase of the journey for the founding team of Jonah and Noah Goodhart and early team member Aniq Rahman. [Read the release]. Moat customers and partners: Please use your existing contacts for support, professional services, and sales. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. The amount of the deal was not disclosed. We suggest you try the following to help find what you’re looking for: On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement firm Moat. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Moat. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” It is with great enthusiasm that we join forces with Oracle Data Cloud. Oracle vient d’annoncer la signature d’un contrat pour l’acquisition de Moat, une firme d’analyse et de suivi des publicités en ligne.Un annonceur qui alloue un certain budget à une campagne s'attend à un retour sur investissement. Last year Oracle only acquired five companies, its fewest in more than a decade. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the … Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Moat. Oracle just announced that it has acquired ad measurement company Moat. Moat... | November 26, 2020 You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. It is intended for information purposes only, and may not be incorporated into any contract. Moat’s enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions. Oracle didn’t disclose the purchase price. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat , which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. Announcement is available at www.oracle.com/moat comprehensive and fully integrated stack of Cloud applications and platform services working,. Acquisition: advertising analytics startup Moat of the information in this document measures across. Neither Oracle nor Moat is under any duty to update any of date... Huge potential to jointly drive innovation the information in this document and way... Moat customers and partners: Please use your existing contacts for support, professional services and. 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